#LikeAGirl

Square

This advertisement shows the difference of how boys, men, young girls, and older girls view doing activities “like a girl”. The young girls seem not to show any difference in how they run when being told to “run like a girl”, but older girls (teenagers) make it look wimpy. When saying “like a girl” to all the people except young girls, they think it has a negative connotation to it. This relates to Judith Butler’s Preface (1990) by degrading girls which gives more power to males. Young girls don’t recognize that there is an implied difference between how males and females do certain activities, while boys were introduced to this concept at a young age. From a young age we see gender being used as a political construct to degrade women from thinking they are valued the same as men. https://www.youtube.com/watch?v=XjJQBjWYDTs

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One Reply to “#LikeAGirl”

  1. I’ve seen this ad campaign before and found it pretty thought-provoking. I think this definitely relates to Butler’s discussion about gender and how categorizing sex can be harmful. The inferior physical ability of women to men is definitely a common tool used to degrade women. As such, women are discouraged from participating in sports and becoming physically strong because of these gender roles.

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